This weekend, IT took the top domestic box office again with a haul of $60 million, but the story really was the debacle for Darren Aronofsky’s effort “mother!“, starring Jennifer Lawrence and Javier Bardem. It bombed completely at the box office with a low $7.5 million haul thanks in no small measure to some epic-bad word of mouth.
Audiences were turned off so completely by the storyline — an arthouse-y horror-psychological thriller with heavy religious overtones and lots of violence, apparently — that this movie sunk to a CinemaScore of “F”. You cannot get much lower than that, folks, in measuring audience reaction.
What is odd is this is completely at odds with critics’ reactions. According to Rotten Tomatoes, this movie is at 69 percent! That’s 69 percent of film critics claiming they liked this movie and recommend you go and see it. Yet the audience’s reaction is more like a zero percent!
I could not put a finger on why the audience reaction was so extreme. And quite honestly, I don’t want to head to the cinema to find out, because this sure doesn’t look like my kind of movie anyway.