The era of sexy and politically incorrect Carl’s Jr./Hardee’s commercials is over. Instead, this chain is going back to basics with a new campaign emphasizing their product of charbroiled hamburgers. Their latest ad features a dude named Carl Hardee Sr., who has a strong resemblance to the Dos Equis “Most Interesting Man in the World,” coming in to right the ship from that incompetent party animal Carl Hardee Jr.
I gotta admit, I’m kind of sad to see the supermodels go. Then again, Kendall Jenner was a big help for Pepsi lately so I don’t blame Carl’s Jr. for trying something different.