I’m interested in legal profession news as you know, and also interested in advertising, and this story involves both.
Unfortunately, it’s more grim news. While I was rummaging around on these legal news sites I was surprised and stunned to learn about the sudden death today of Dallas personal injury attorney Brian Loncar. Loncar was quite well known in the Dallas-Fort Worth area. He was the one nicknamed the “Strong Arm” on his ads that ran on TV.
In fact, I remember seeing a story on one of these national newsmagazine shows years ago about Loncar and his use of TV advertising. The commercial above is a good example of what Dallas TV viewers got to see on a regular basis, presumably while watching Judge Judy or Judge Joe Brown or shows like that.
Loncar was found dead at his office today, just a week after his 16-year-old daughter took her own life and a couple of days after her funeral. I’m guessing all the stress from that event might have been what did Loncar in. Loncar himself had almost died in a car accident a few years ago and I’m wondering if maybe there were still complications left over from those injuries. Anyway, it’s a really sad situation for his family, who have been through a lot already.