One of the new releases was Steve Jobs, about the Apple co-founder, and if you believed the hype, this was supposed to be “highly anticipated”. This movie was getting great reviews and even some Oscar buzz. Rotten Tomatoes had it at 85 percent. So it’s a certifiably “fresh” movie.
Problem is nobody went to it this weekend. Steve Jobs wiped out in wide release this weekend, finishing seventh at $7.3 million.
My word, that is terrible. Even The Man from U.N.C.L.E. did better than that during its opening, and that was considered a major flop. Even Entourage did better, and people were just slamming that movie left and right. $7.3 million for Steve Jobs is just a horrendous showing, folks. A major bomb.
I think I know why it didn’t do so great. Quite honestly, people know the Steve Jobs story already. He is old news. Beyond that, the criticism of the movie from Apple CEO Tim Cook didn’t help.
And it was a bad weekend for Paranormal Activity 6: The Ghost Dimension, and The Last Witch Hunter starring Vin Diesel. All flops. The openings for Jem and the Holograms and Rock the Kasbah were even worse — so bad, in fact, that they didn’t even make the top 10.
Instead, it was yet another winning weekend on top for The Martian, and it took only a modest haul of $15.9 million to do it.
That, my friends, says it all about how bad a weekend it was business-wise at the cineplexes — but if you were a customer, it was good for you because you didn’t have to endure any long lineups.
November should be quite a bit more crowded at the cinemas, though — the Peanuts movie is coming up Nov. 6.